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SkyMedia ™ product,
developed by In-Transit Communications, Inc., and marketed by Phoenix-based
InFlight Media Group, will provide air travelers with a new source of
information on seatback tray tables. For airlines, this unprecedented
and cost-effective marketing tool encompasses a multitude of strategic
advantages, from influencing and solidifying marketing partner alliances,
to announcements of new service, media packaging and millions of dollars
in additional revenue.
Tray table messages will vary depending on the promotional
goals of the airline and its marketing partners -- credit card companies,
telecommunications, automotive, financial institutions, cruises, car rentals,
hotels, resorts and others.
"SkyMedia is the right product, at the right
time, for the right reasons," said Mr. Nick Pajic, President and
CEO of InFlight Media Group. "It gives airlines a new revenue stream
at a time when they need it the most."
ITCs product is easy to install, and virtually maintenance-free. Only the top
tray surface is available for promotions; ads will be visible in a "serving"
tray position only, introducing unparalleled marketing opportunities to
otherwise difficult to reach affluent business and leisure travelers.
"In-Transit Communications assumes all financial
risk, and guarantees revenue sharing to airlines — regardless of
our financial performance, " says Mr. Dave Sanders, Chairman and
President of ITC.
With more than 18 years of in-depth experience in
all aspects of magazine publishing operations, Pajic has been successful
in magazine startups, turnarounds, and magazine franchising as well as
day-to day operations for travel, health, lifestyles and airline publications.
"Pajics strong leadership skills, in-depth
understanding of the inflight audience, innovative marketing and sales
strategies are some of the key ingredients in successful positioning of
our product to airlines," added Mr. Sanders. "I knew from the
very beginning," said Mr. Jim Whitman, a commercial pilot from Scottsdale,
Arizona, who originally conceived the idea, "that if I can bring
Sanders and Pajic together, this was going to happen sooner or later."
InFlight Media Group is currently in discussion
with several major U.S. and international airlines, with plans to announce
its first contract by the second quarter of 2002. SkyMedia will be promoted
at the upcoming Aircraft Interiors trade show, to be held in Hamburg,
Germany, April 9 - 11, 2002.
The SkyMedia concept can be seen at InFlight Media
Groups new Web site:http://www.SkyMediaBiz.com.
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