Just last week, SkyMedia reached an agreement with one of the top 10 domestic air carriers to conduct a "focus groups" study on air travelers reaction to advertising campaigns on tray table tops.

"We believe the outcome of the study will be overwhelmingly favorable," said Nick Pajic, President of ITC and a former publisher of TWA Ambassador magazine, an inflight magazine of Trans World Airlines.

Most commercial airlines regularly visit with groups of airline passengers to determine customers changing travel needs and lifestyle changes in personal and business travel as well as the consumers perception of itself and the airline industry in general.

For airlines, in addition to utilizing SkyMedia strategically for solidifying relationships with its marketing partners, destination marketing, and media packaging with print and inflight video, SkyMedia introduces a new revenue stream at a time when the airline industrys most profitable customers – frequent business travelers – are in short supply.

Tray table messages will vary depending on the promotional goals of the airline and its marketing partners -- credit card companies, telecommunications, automotive, financial institutions, cruises, car rentals, hotels, resorts and others.

"SkyMedia assumes all financial risk, and guarantees revenue sharing to airlines regardless of its financial performance," added Mr. Pajic.

What are the sentiments of airline passengers so far? A preliminary survey results show more than 98% approval rating! In fact, airline passengers prefer aesthetically pleasing images on tray tables to an existing plain surface. Color hues are designed to blend-in with aircrafts interiors and are in full view only when tray tables are in "service" position.

Airline passenger benefits are many: improved communications, entertaining tray table images, and free miles to name a few. In fact, airline passengers that choose to participate in a SkyMedia Trivia Contest will be eligible for awards of up to 100,000 bonus frequent flyer miles monthly, and an annual Grand Prize of 1 million miles!

ITCs product is easy to install, remove, and virtually maintenance-free. Only the top tray surface is available for promotions and introduces unparalleled marketing opportunities to otherwise difficult to reach affluent business and leisure travelers.

"We believe that our experience with focus groups, coupled with the increasing interest from both U.S. and international airlines, will soon bring this new product to reality in the airline marketplace," said Dave Sanders, Chairman and Chief Executive Officer of ITC.

For further information about SkyMedia, please visit ITCs Web site, http://www.SkyMediaBiz.com.