SkyMedia :: Tray table advertising, airplane media, media buy, highest recall rate







	MICROSOFT GOES SKY HIGH WITH MOBILE TECHNOLOGY May 23th, 2006 New York, NY May 23, 2006 – For the first time ever, Microsoft, the makers of the Windows platform and its flagship internet browsing software will showcase its Mobile 5.0 technology on the tray table tops onboard US Airways. SkyMedia made headlines earlier last year when it announced that its media platform would be expanded to 42,000 passenger seats, which comprise the majority of the newly merged America West and US Airways. US Airways provides service to more than 220 destinations on the fleet of approximately 340 jets.

Utilizing a truly affluent, captive and mobile audience, the ad campaigns are scheduled to run through the end of June. This tray top media is just inches away from each passenger and delivers unprecedented quality engagement during one to six hour flights. US Airways significantly higher market share has attracted attention of additional Fortune 500 pedigree clients like Dow Jones’ Wall Street Journal, Verizon Wireless, GM Saab, and Ameritrade to name a few.

Universal McCann of San Francisco, Microsoft’s agency of record, brokered the deal with Outdoor Services, its media procurement company. Contract details were not disclosed.

SkyMedia International specializes in on-board aircraft advertising and has 42,000 passenger seat tray table ads available on 340 airplanes in its inventory onboard US Airways and America West Airlines fleets. For more information about its tray table product and innovative advertising campaigns, please visit www.skymediabiz.com or click here to watch the video presentation.