May 18th, 2006
New York, NY May 18, 2006 Much of the nation’s publishing industry has been following a dubious mantra of late: innovate or face extinction. A decline in readership and advertising pages has hurt the magazine and newspaper entities as a whole due to the rise and popularity of digital content and the insta-metrics available to advertisers and the help of community-related sites such as Craigslist.org which have relieved much of the cash-cow of classifieds from traditional print sources.
To help combat loss of audience and to help drive subscriptions, The Wall Street Journal recently decided to advertise onboard US Airways and America West Airlines fleet. The Wall Street Journal wrote in its December 20, 2005 edition “Talk about an ideal audience for an advertiser: The target customers are strapped in - literally. They are paying attention. They’re actually grateful for your presence. And they’re a good demographic.”
Dow Jones brokered the deal between WSJ and SkyMedia. Details of the arrangement were not disclosed. 
