Saab Flying America West To Promote 9-7X SUV


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May 30, 2005

Detroit—General Motors' Saab division touts its 9-7X SUV on America West Airlines this summer. The effort puts Saab advertising on tray table covers and cocktail napkins, and in flight attendant announcements, in-flight magazines and in-cabin video, and on the airlines' Web site. Deal was brokered by SkyMedia International, New York. Lowe, N.Y., handles creative duties for Saab.