Reach
Reach refers to the number or percentage of people in the target audience who will be exposed to the medium where the message appears. Note that for most media types you can only estimate the exposure to the vehicle itself, not the message. Typically there are a myriad of additional variables that prevent one from absorbing the message; You can deliberately ignore the message, the phone rings, you change the channel, etc.
Take a moment to view the route map of America West and U.S. Airways (now consolidated to U.S. Airways as of October 3, 2005). As you can see reach is very attainable not only from a targeted regional and national perspective but that 92% of passengers on onboard aircraft will view their tray table. This provides remarkable reach per aircraft vehicle as 9 out of ten passengers will be exposed to your message. If your marketing plan is brand or create awarensss to one of the most sought after demorgraphics in the world; the educated, affluent traveler, SkyMedia 's high yield for concentrated media is for you; working all day long, 69 million passengers a year. Currently US Airways commands over 54% of all enplanements of the "Power Corridor:" Charlotte, Philadelphia, Pittsburgh, Washington, D.C., Boston, New York, Ft. Lauderdale
