SkyMedia :: Tray table advertising, airplane media, media buy, highest recall rate

Airport Advertising - Specs & Deadlines - Demographics

Deliver your message with maximum impact, in one of the most relaxed and personal environments anywhere, to a captive audience, with nothing to do and nowhere to go! Below is extensive information on the the New US Airways passenger demographics.

The New US Airways Demographics

Basic Demographics	Comp %
Men	55.4
Women	44.6
Married	85.5
Single	14.5

Age
18-49	54.6
25-34	71.1
35-49	40.7

Education
College Educated	85.3
Graduated College+	66.3
Post Graduate Study/Degree	27.5

Employment
Employed Full-Time	76.6
Professional/Managerial	63.6
Top 6 Job Titles	47.2
C-Level Job Titles	21.2

Affluence
Own Home	96.3
Home Value: $300k+	62.4
Home Value: $400k+	45.5
Home Value: $500k+	34.6
HHI $150k+	42.7
HHI $200k+	23.8
HHI $250k+	13.9
IEI $90k+	44.1
IEI $100k+	36.4
IEI $125k+	24.4

Real Estate
Owns 2+ Homes	32.3
Owns 3+ Homes	10.8

Second Properties
Owns a 2nd Private House	17.3
Owns an Apartment/Condo/Co-op	9.2
Time-Share (Condo/Resort)	7.4
Commercial Property Owned	2.9

Computers
Owns a Computer	96.9
Owns a Handheld/PDA	33.9
Owns a Laptop PC	65.5

Online Activity	Comp %
Used Internet in Past Week	95.1
Made Any Online Purchases	77.9
Any Online Transactions	85.6
Transactions: Banking	51.7
Transactions: Security	18.1
Transactions: Travel Arrangements	78.1
Transactions: Downloading Music/Videos	22.5

Outdoor Activities
Hiking	33.4
Bicycling	40.1
Fitness Workout	67.8
Jogging/Running	37.3
Golf	44.2
Power Boating	21
Snow Skiing	18.6
Swimming	52.6

Leisure Activities
Gourmet Cooking	29.4
Home Repair	52.5
Reading Books	68
Visit Spas	15.8
Respondent Entertained Away from Home	49.7

Clubs/Organizations
Any Private Club Memberships	43.5
Country Club or Golf Club	16.4
Tennis or Raquet Club	4.8
Private Athletic Club	20.4
Boat or Yacht Club	3.1
Private Beach Club	6.2
University Club	4.5

Events Attended
Art Auctions/Gallery Exhibits	33.5
Live Theater Performances	60.4
Live Opera Performances	7.2
Dance/Ballet Performances	15.5
Music/Concert Performances	52
Museums	52.4
Antique Shows	13.1
Sports Events	60.2
Auto Shows	20.1
Boat Shows	11