SkyMedia :: Tray table advertising, airplane media, media buy, highest recall rate







	Making the buy Lead time depends on availability, but is typically 30 days from the point that creative is approved and 45 days total. Factors that affect cost include number of planes, length of campaign, number of designs and production. Specific charges range from $2,400 to $3,100 gross for four weeks per plane, depending on the number of planes in the buy. Production costs are approximately $8 per tray table. Who’s already on airline tray tables: Visa, Mercedes-Benz USA, the History Channel and Bank of America have current or recent campaigns.

What they’re saying
“This was the ultimate perfect media for us because it allowed us to reach our No. 1 target, that is, people who travel America West. But for all advertisers the advantages are that it reaches the higher end demographic and has their attention for 20 minutes.” –Melissa Welch, vice president partnership marketing for Bank of America credit card services based in Charlotte, N.C.

Web site info
SkyMedia International at www.skymediabiz.com

Etc.
Branding logos can also be placed on pillows and blankets that are distributed for passengers’ in-flight use. Sampling – handing out an item like chewing gum – can also be added to a campaign.