SkyMedia :: Airport advertising




Airport Advertising - Specs & Deadlines - Demographics


	Airport Advertising Airline Travelers are 80% more likely to have an annual household income of $100,000 or more. Eighteen percent of airline travelers have an annual household income of $100,000 or more, compared with only 10% of average Americans. Fifty-one percent of airline travelers have a household income of $50,000 or more per year; by contrast, only 37% of average American households reach that level. Frequent Flyers are over three times as likely to live in $100,000+ households. Frequent Flyers are the most affluent travelers, with 33% having an annual household income of $100,000 or more. Sixty percent of Frequent Flyers live in households earning $50,000 or more per year. Males 25-54 constitute the largest segment of Frequent Flyers. Fifty-eight percent of Frequent Flyers are male, and 61% are between 25 and 54 years old making the airport an excellent place to target this valuable demographic.

Airline Travelers are sophisticated shoppers. Airline Travelers are more likely to have a propensity for designer clothes, luxury cars and cutting-edge personal digital devices. They also shop more often online and spend more when they do shop. Airline Travelers are avid moviegoers. These who fly are far more likely to have seen a movie recently. They are also more likely to be avid DVD collectors.

Frequency - Reach - Gross Impressions - GRP - CPMs - DMAs - Geographic Targets - Markets

Source: Mendelsohn Affluent Survey 2004