Brand Connections SkyMedia was in test market for two years before rolling out nationally in 2006. Independent market research was conducted showing unprecedented results. 98% of airline passengers were exposed to the message while 92% of those who used their tray table recalled the ad. The average increase in purchase intent was 25% (Triad Consulting, Inc.). An unprecedented duration of exposure, 3+ hours, provides enough time to explain why your product is a must. With only one advertiser per plane there is no confusion or clutter, here they focus on you. There is no other media capable of delivering this level of ad message recall and duration of ad exposure in the market today.